Meta is seeking a Product Marketing Manager to drive the development, launch, and growth of industry-leading business products by understanding the intersection of people's needs, marketers' needs, and Meta's strongest differentiators.
Requirements
- Experience in digital advertising, monetization product management or marketing, and an understanding of the digital advertising, marketing industry.
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
- Experience coordinating go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative
Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Coordinate cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
- Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
Other
- Coordinate cross-functional work with peers to deliver results within a fast-paced environment.
- They will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.
- 8+ years of professional experience in technology or internet technology, ad-tech, strategic marketing, product management, or management consulting
- Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
- Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Communication experience that is effective with technical, business, and external stakeholders
- Bachelor's Degree in Business, Marketing or Creative discipline
