SoFi is looking to drive growth, member delight, and innovation across its financial products by improving marketing campaigns and user experiences.
Requirements
- Proven experience launching successful marketing campaigns.
- Experience in product performance management.
- Strong project management skills with experience working in matrixed organizations.
- Ability to use data in the measurement and reporting of campaign effectiveness.
- Experience writing creative briefs,
- Experience in financial services preferred; referral and/or web strategy is a plus.
Responsibilities
- Develop new capabilities, optimizing offers and messaging, forecasting and managing to a budget, and driving continual growth.
- Conduct competitive/UX research and own A/B testing strategy for value propositions and UX design for a variety of high-traffic product web pages.
- Document offer requirements, set up and oversee offer fulfillment and execution, write terms and conditions, monitor performance and prepare front-line operations agents for offer changes.
- Create marketing messages and campaigns, including writing creative briefs, designing structured tests and analyzing results iteratively.
- Coordinate changes to marketing disclosures, terms, etc across marketing channels.
- Manage marketing claims - including claim ideation, substantiation and approval
- Partner with Product Management to create a seamless experience, removing pain points and boosting conversion both in the app and web experiences.
Other
- Attention to detail and an eye for quality are critical to your success, along with an ability to develop our product marketing in a way that resonates and clearly articulates how we solve our members' problems.
- You are analytical and user-centric, able to dig into drop-offs within a marketing funnel, hypothesize a consumer pain point, and validate it through experimentation.
- You have a desire to fail fast to learn, iterate and improve faster.
- Your excellent organizational and project management skills enable you to collaborate cross-functionally, build processes, consistently monitor KPIs, and disseminate insights broadly.
- Passionate Advocate for the consumer: A naturally curious individual who will dig deep into insights and experiences to understand the consumer and their circumstances and the ability to turn that into strong marketing and consumer-focused problem solving.
- Data driven marketer: Excels at extracting insights from data to help understand the consumer, their behavior and the connectivity to business results to drive for continually improved performance.
- Proactive Problem Solver: Thrives in incredibly fast-paced environments, with a proven ability to manage multiple priorities.
- Influential Leader: A strong communicator who can lead through influence, working across teams to deliver performance.
- Collaborative Team Player: Enjoys working on cross-functional teams with multiple stakeholders.
- Excellent oral and written communication skills and an ability to influence others.
