Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they're met with barriers to care. Charlie Health exists to change that by connecting the world to life-saving behavioral health treatment.
Requirements
- 3-5 years of experience in product marketing, go-to-market strategy, or a related role, ideally in healthcare, SaaS, or other high-growth industries.
- Demonstrated ability to translate complex products/services into compelling, audience-specific messaging.
- Strong project and stakeholder management skills with a track record of delivering initiatives on time and at high quality.
- Excellent written and verbal communication skills, with an ability to tailor messaging for different audiences.
- Experience developing sales enablement materials and working closely with revenue-facing teams.
- Proficiency with project management and collaboration tools (e.g., Asana, Monday, Jira, or similar).
- Data-driven mindset with the ability to measure marketing effectiveness and adapt strategies accordingly.
Responsibilities
- Own the planning, development, and execution of integrated marketing campaigns and go-to-market initiatives, from strategy to post-launch measurement, ensuring alignment with company objectives and audience needs.
- Partner cross-functionally with Outreach, Clinical, Partnerships, Product, and Commercial Strategy to identify market opportunities, gather insights, and translate them into compelling positioning, messaging, and collateral.
- Develop and maintain clear, differentiated product and program narratives that articulate Charlie Health's unique value proposition to multiple audiences (referral partners, payers, clients, etc.).
- Build and operationalize a competitive intelligence program to analyze market dynamics, track competitor products and positioning, and generate insights that inform go-to-market strategy and positioning.
- Collaborate with content & creative team members to create high-quality marketing assets—including sales enablement materials, decks, web content, videos, and case studies—that support growth and brand consistency.
- Lead updates and optimizations of core program and partner web pages and web experiences, ensuring messaging clarity, conversion optimization, and audience engagement.
- Manage timelines, workflows, and stakeholder communications for marketing launches, ensuring deliverables are on track and on brand.
Other
- Bachelor's degree in Marketing, Communications, Business, or related field
- Thrives in a fast-paced, cross-functional environment and can navigate competing priorities.
- By submitting your application, you agree to receive SMS messages from Charlie Health regarding your application. Message and data rates may apply. Message frequency varies. You can reply STOP to opt out at any time. For help, reply HELP.
