Inovalon is looking for a Product Marketing Manager to drive the Marketing team's relationships with Product, Client Success, and Sales to innovate and grow the company by planning and executing demand generation campaigns and communicating product value propositions.
Requirements
- 2+ years of experience in marketing;
- Experience marketing technology products & services and/or within a B2B company preferred;
Responsibilities
- Develop product positioning and messaging that differentiates Inovalon in the market;
- Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions;
- Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions;
- Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan;
- Drive competitive analysis and positioning to influence Inovalon solution value proposition.
Other
- Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations;
- Maintain compliance with Inovalon's policies, procedures and mission statement;
- Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
- Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company;
- Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function;
- Excellent oral and written communication skills;
- High energy, enthusiasm and initiative;
- Ability to excel in a fast-paced environment.
- Bachelor's degree or higher in Marketing, Communications, Business Administration, or related field.
- Sedentary work (i.e., sitting for long periods of time);
- Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
- Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
- Subject to inside environmental conditions;
- Travel for this position will include less than 5% locally usually for training purposes.
