Yotpo is looking for a Product Marketing Manager to help brands create lasting connections with customers in an AI-driven, everywhere-commerce world by shaping how Yotpo tells its story, brings products to market, and empowers brands to grow.
Requirements
- 3+ years of experience in product marketing, or a related high-tech role
- Strong analytical and creative thinking skills, with the ability to turn insights into compelling strategies
- Exceptional writing skills with a storytelling mindset
- Technical aptitude and the ability to quickly learn and explain complex products
- Experience in SaaS or eCommerce industries
- Familiarity with B2B marketing or martech solutions
Responsibilities
- Conduct research on competition, products, and shopper behavior to uncover insights and opportunities
- Define and own product positioning, messaging, and value propositions to drive differentiation
- Create and deliver compelling content such as case studies, videos, presentations, and website copy
- Partner with Product Managers and go-to-market teams to influence roadmap decisions and enable successful launches
- Ensure messaging consistency across sales, customer success, partners, and marketing channels
Other
- Play a key role in shaping Yotpo's product roadmap and go-to-market strategy
- Directly impact Yotpo's success today and our long-term growth
- Develop and own the core messaging that defines our products in the market
- Work at the intersection of Product, Sales, CS, and Marketing, gaining exposure and influence across the business
- Represent Yotpo externally through webinars, industry events, and thought leadership opportunities
- Highly detail-oriented with excellent organizational skills
- Strong presentation and communication skills, with the confidence to influence stakeholders
- Experience in a fast-growing tech startup environment
- We are now working in a hybrid capacity, going into the office 4 days per week.
