Evolving Solutions is looking for a Product Marketing Manager to help shape and drive strategy, positioning, messaging, and competitive differentiation for their solutions portfolio, aiming to increase revenue growth and market adoption.
Requirements
- 5+ product marketing experience preferably in infrastructure automation, DevOps, or cloud-native technologies.
- Strong understanding of automation platforms such as HashiCorp (Terraform, Vault, Consul, Nomad).
- Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint), Adobe Suite, and CRM tools, Microsoft Dynamics preferred.
Responsibilities
- Develop compelling, differentiated positioning and messaging that clearly conveys the value of our automation solutions.
- Translate technical features into client-centered outcomes in partnership with the sales and technical team.
- Design and execute go-to-market strategies for solutions aligned to our business objectives.
- Own the development of clear, engaging assets including case studies, POVs, blogs, social media, and one-pagers to drive demand generation, customer adoption, and retention.
- Partner with teams to develop and maintain documentation for client education.
- Collaborate across technical and sales teams to define solution bundles, pricing strategies, and value propositions.
- Plan, design, launch, and optimize targeted marketing programs and campaigns leveraging digital marketing, content syndication, emails, webinars, events, and social media that drive awareness, engagement, and pipeline growth.
Other
- Bachelor’s degree in marketing, business, communications, journalism, or related field
- Proven track record of developing successful go-to-market strategies that drive product adoption.
- Strong experience in creating compelling messaging and positioning for technical products,
- Excellent communication, storytelling, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, high-growth environment.
- Experience supporting sales teams in enterprise or mid-market segments.
- A team player with the ability to prioritize workload and meet deadlines.
