M-D is seeking a Product Marketing Manager to drive the strategy and execution of product marketing initiatives to support the sales of their hardware products.
Requirements
- 5+ years of product marketing experience within a Retail/Consumer goods sector.
- Hardware Industry experience is a plus.
- Strong analytical skills with the ability to interpret data and market trends.
- Excellent computer proficiency in Microsoft Office (Excel, Word, PowerPoint).
Responsibilities
- Conduct thorough market research to identify consumer trends, product and marketplace opportunities.
- Establish and manage innovation and new product pipeline to maintain competitive advantage in the market for all key categories.
- Develop and refine product messaging and value propositions that resonate with target audiences.
- Oversee customers’ recommended plan-o-gram layouts including product, display, messaging, and merchandising strategies to grow sales, margins, and meet consumer needs.
- Lead the development and execution of go-to-market strategies for new product launches and updates.
- Coordinate cross-functional efforts to ensure alignment across sales, marketing, engineering, operations, distribution and supply chain teams.
- Utilize sales, industry and financial data to proactively manage customers product offerings, plan-o-grams and merchandising.
Other
- Ability to effectively manage multiple projects and meet tight deadlines is critical.
- Team player that can work in a fast-paced environment with a positive, flexible attitude, and is looking to develop professionally.
- Travel is required and is primarily during the business work week, although some weekend travel may be expected. Travel estimated at 10-15%.
- Excellent written and verbal communication skills.
- Creative problem-solving skills and a results-oriented mindset.
