Rush Street Interactive is looking to solve the problem of bolstering overall user acquisition, retention, and engagement for their online casino and sportsbook brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co
Requirements
- Data Fluency: Ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior
- Creative Acumen: Proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review
- Industry Passion: Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs
Responsibilities
- Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention
- Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments
- Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights
- Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance
- Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions
- Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned
Other
- Bachelor's degree in marketing, Digital Marketing, or Project Management preferred
- Relevant Experience: 3+ years in product marketing, marketing project management, or related role within the online gaming, sports betting, or mobile gaming industry
- Strong Project Management: Demonstrated ability to manage complex projects with multiple stakeholders across Marketing, Product, Operational and BI disciplines
- Excellent Communication: Exceptional written and verbal communication skills to convey ideas and inspire action
- Adaptability: Comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities
