Contentsquare is looking to solve the business problem of effectively positioning, launching, and enabling go-to-market success for their Product Analytics solutions, especially with the integration of Heap and transition of customers to the unified Contentsquare platform. They need to translate customer insights and market trends into compelling strategies and sales tools to drive revenue and improve win rates.
Requirements
- 4+ years of B2B SaaS Product Marketing experience, with 2+ years in analytics, data, or MarTech products.
- Proven experience leading go-to-market initiatives and improving competitive win rates in enterprise sales environments.
- Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value.
- Demonstrated ability to work cross-functionally with Product, Sales, and Demand Gen teams to deliver integrated GTM programs.
- Strong analytical mindset—comfortable using data, research, and customer insight to inform decisions.
Responsibilities
- Develop positioning and messaging that clearly differentiates our Product Analytics offering and communicates the value of the full Contentsquare suite.
- Lead go-to-market strategy for Product Analytics—owning launch plans, packaging, pricing guidance, and enablement materials that fuel pipeline growth and product adoption.
- Drive competitive strategy, maintaining battlecards, win/loss analysis, objection handling, and competitive intelligence across key market players.
- Enable Sales and Customer Success teams with persona-based playbooks, discovery guides, and talk tracks to increase win rates and expansion opportunities.
- Collaborate cross-functionally with Product, Demand Gen, and RevOps to ensure consistent narratives and data-driven decision-making.
- Measure impact through defined success metrics such as influenced pipeline, win rate improvement, and adoption of PMM-created content.
- Partner with Product to shape roadmap priorities and provide market insights from customer feedback and field interactions.
Other
- A passion for communicating and championing the product value across internal (Sales, CS) and external (customer, market) channels.
- Ability to thrive in a fast-paced, evolving environment with a bias toward action and impact.
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
