Lifesight is seeking a Product Marketing Manager to drive the success of our measurement and analytics products. This role will bridge product, marketing, partner, and go-to-market teams—helping position Lifesight as the leading platform for unified marketing measurement.
Requirements
- Strong knowledge of marketing measurement methodologies (attribution, MMM, incrementality, unified measurement).
- Proven experience crafting clear, compelling messaging for technical and business audiences.
- Deep understanding of martech, ecosystem partnerships, media buying, and data privacy trends.
- Experience working with partner ecosystems and executing joint marketing or go-to-market programs.
Responsibilities
- Partner closely with product management to translate complex technical capabilities—across data analytics, attribution, and media measurement—into clear customer value propositions.
- Serve as the internal subject matter expert on martech, ad tech, media buying, and measurement—bringing insight into market trends, competitive positioning, and customer needs.
- Define and track success metrics for all product marketing initiatives, using data to continually refine messaging, content strategy, and go-to-market motion.
- Develop and execute ecosystem marketing strategies in collaboration with technology partners, agencies, and media platforms to amplify product adoption.
- Enable and activate partners through co-marketing programs, joint go-to-market campaigns, partner training, and solution playbooks.
- Build strong relationships with strategic partners to ensure alignment on positioning, pricing, and product integrations in market.
- Develop and execute product positioning and messaging that differentiates Lifesight’s measurement and analytics capabilities across target industries and use cases.
Other
- 5+ years of product marketing experience in SaaS, preferably within marketing technology, ad tech, or analytics platforms.
- Demonstrated ability to collaborate cross-functionally and drive clarity in complex product environments.
- Results-oriented mindset with the ability to set measurable goals and report on performance.
- Exceptional written and verbal communication skills, with a strong storytelling ability.
- Lead go-to-market strategy for new feature launches, ensuring alignment across product, sales, growth, partnerships, and customer success teams.
