The company is looking to solve the problem of driving product-led growth motion for its two products, Crop.photo and Evolphin, by connecting new AI features to real customer outcomes and building narratives that power the website, campaigns, and sales decks.
Requirements
- Experience working at least in 2 product-led SaaS or startup environments — ideally Seed to Series B stage companies
- You can write fast and clearly. You care about clarity over fluff, and you know how to make complex AI features sound useful, not abstract.
- You’re comfortable publishing in Webflow, building decks in Figma Slides, and working from Figma mocks, PLG tools like Product Fruits or Arcade demo videos.
- You naturally think in terms of ICP pain points, messaging, and conversion, not just “content.”
- Bring strong visual taste and design judgment - the websites, decks, or launch pages you’ve worked on should look as good or better than www.crop.photo.
- Understand the visual production and creative-operations needs of retailers, marketplaces, and post-production teams
- Are sharp, resourceful, and decisive - you don’t wait for perfect specs, you move things forward
Responsibilities
- Own the PLG narrative: Shape how users discover, try, and upgrade across both products. Turn product updates and AI features into compelling growth loops.
- Create high-converting website content: Write and publish pages in Webflow (including CMS collections). Partner with design to ensure visuals and copy tell a unified story.
- Run product launches: Plan, write, and execute launch campaigns across web, email, in-app, and social - from positioning to release notes to customer use cases.
- Translate raw ideas into content: Work directly from founder notes, Figma mocks, or prototypes to produce content that’s clear, useful, and conversion-ready.
- Build and maintain GTM assets: Keep our pitch decks, one-pagers, proposals, and outbound materials crisp, current, and on-brand.
- Record product demos and explainers: Use tools like Arcade, Screen Studio or Loom to highlight key use cases (PDP asset creation at scale &, brand compliance).
- Study the market: Track competitors and category trends to refine messaging and identify whitespace opportunities.
Other
- 4–6 years total experience in a pure Product Marketing Manager role — experience must be exclusively in product marketing
- You’re organized, proactive, and comfortable working directly with a founder in a fast-moving, no-handholding environment.
- Collaborate directly with founder and leadership to execute winning strategies
- Receive meaningful equity at an early stage with massive upside potential
- Be part of a potential GenAI unicorn from day one
