Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It's hard to believe that it's 2025 and paying rent on time is expensive, inflexible, and difficult. We're here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Requirements
- 5-7 years of experience in product marketing, with a focus on high-growth consumer or fintech environments.
- Proven GTM impact: Demonstrated success in owning and executing end-to-end go-to-market plans for major features or products, resulting in measurable improvements in adoption, engagement, or conversion.
- Deep analytical skills: Adept at translating complex performance data (adoption, conversion, retention) into clear, actionable insights that directly refine messaging and GTM strategy.
Responsibilities
- Develop and implement go-to-market strategies
- Lead positioning and narrative
- Drive GTM execution and optimization
- Support product growth
- Synthesize market and customer insights
Other
- Manager, Product Marketing, Rent, to own the end-to-end GTM cycle for new products and features.
- You will be the crucial link between the product and the customer, serving as the primary advocate for the renter to ensure product value is realized.
- You'll achieve this by leading the strategy—from positioning and narrative development to channel deployment and performance analysis—driving both customer satisfaction and key business outcomes for Flex.
- Cross-functional collaboration: Strong ability to partner with and influence peer teams (Product, Design, Analytics, CRM) to secure alignment and drive key initiatives forward.
- Hands-on ownership and bias for action: A highly proactive and outcome-oriented mindset. You are comfortable diving into the tactical details of execution and driving projects independently from strategy definition through final optimization.
