The company is looking to champion the go-to-market strategy for their business video surveillance solution portfolio, aiming to drive demand, increase market share, and strengthen brand competitive standing.
Requirements
- Proven track record in the business video surveillance or related industry
Responsibilities
- Conduct market research initiatives and competitive analysis
- Lead customer segmentation efforts to inform positioning and refine go-to-market (GTM) strategies
- Craft and evolve product positioning and messaging for consistent storytelling across all content (packaging, presentations, online content, etc.)
- Lead initiatives to incorporate cutting-edge growth marketing strategies and best practices into marketing operations
- Execute the Go-To-Market launches for new solutions, products, and feature releases
- Work with internal marketing teams, external agencies, and strategic partners to define and execute GTM efforts and achieve business objectives
- Partner with product, sales, and marketing colleagues to develop relevant collaterals to support all solution and product selling processes
Other
- Onsite 5 days per week.
- BA/BS degree in Marketing, Engineering, or a related field is required.
- 5+ years of progressive experience in product marketing is mandatory.
- Act as a product marketing advisor in internal and external product communications.
- Lead and participate in various communications, including training, sales pitches, industry shows, media conferences, and influencer collaboration.
