MirrorWeb is seeking an experienced Product Marketing Manager to drive competitive positioning and go-to-market execution as they scale their financial services risk management platform, enabling sales teams to win enterprise deals and driving adoption of AI-powered communications supervision.
Requirements
- Proficiency with Salesforce, sales enablement platforms, and analytics tools
Responsibilities
- Design and execute systematic win/loss interview program to understand why we win and lose deals
- Develop comprehensive competitive battle cards and positioning frameworks for key competitors
- Analyze competitive trends and synthesize insights into strategic positioning recommendations
- Create sales collateral that drives adoption and results: pitch decks, one-pagers, demo scripts, ROI calculators, and objection handlers
- Develop customer case studies and reference materials that resonate with mid-market and enterprise buyers
- Design and deliver competitive training programs to sales teams with measurable impact on win rates
- Own go-to-market strategy and execution for product releases
Other
- 3-5 years of product marketing experience in B2B SaaS with demonstrated impact on win rates or revenue
- Strategic thinking combined with strong execution skills
- Experience designing competitive intelligence approaches and conducting win/loss analysis
- Proven ability creating sales enablement programs with measurable business impact
- Track record owning product launches including GTM strategy and cross-functional coordination
- Strong analytical capabilities and data-driven decision making
- Excellent communication skills with ability to present to leadership
- Experience in regulated industries, particularly financial services or compliance technology
- Understanding of FINRA/SEC compliance and financial services buying cycles
- Background with communications, collaboration, or security software
- Experience repositioning products for upmarket expansion
- PE-backed or high-growth startup experience
