YipitData is looking to drive the go-to-market strategy and monetization of their investor research products by improving product launch strategy, product marketing, sales enablement, performance tracking, and domain knowledge within key sectors to increase product adoption.
Requirements
- You have 2+ years of experience in product marketing, GTM strategy, sales or product enablement, or market research — ideally in roles that blend strategy, storytelling, and data.
- Experience with alternative data or financial research and an understanding of investor workflows is a strong plus.
- You're skilled at turning complex insights into clear, compelling narratives that help teams and clients understand product value and differentiation.
- You balance strategic thinking with a strong bias for execution, moving quickly from insights to action.
- You're energized by learning new industries, products, and market dynamics, and you adapt quickly in evolving environments.
Responsibilities
- Support Research, Product Development, and Revenue teams by translating complex product and market knowledge into clear, compelling messaging.
- Communicate your expertise to prospective clients through calls, webcasts, and marketing materials—explaining product value, handling objections, and answering detailed questions.
- Highlight how our offerings stand out in the market by clearly articulating differentiation and helping prospects understand why our products matter.
- Shaping and executing go-to-market strategies for data-oriented products and deliverables
- Translating research and product insights into client-ready, investor narratives
- Driving product adoption and monetization within investor markets
- Partnering cross-functionally to align product, marketing, and sales
Other
- This role sits at the intersection of Product, Sales, and Marketing, ensuring that our go-to-market motions are coordinated, impactful, and aligned with our broader narrative to investors.
- The Product Marketing Manager role combines strategy, storytelling, and execution — ultimately driving adoption, revenue, and positioning clarity.
- The Product Marketing Manager will own the content and GTM engine that connects our data products and research to the investor market — helping our teams tell a consistent, differentiated story that drives awareness, adoption, and revenue growth.
- Additionally, the Product Marketing Manager will work with Research, Sales, and Marketing to ensure effective communication across the departments.
- This is a remote-friendly opportunity that can sit in NYC (where our headquarter is located), one of our office hubs (Austin, Miami, Denver, Mountain View), or anywhere else in the US.
- We expect East Coast work hours.
- Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship.
