Nobi USA is looking to drive adoption and revenue for their products by clearly articulating their value proposition, effectively launching new products, and ensuring strong customer support through a Product Marketing Manager.
Requirements
- 5+ years of experience in product marketing within B2B SaaS or technology.
- Proven success in developing GTM strategies and launching products.
- Strong communication skills with ability to translate technical concepts into business value.
- Experience creating training programs and enablement collateral for Sales and CS teams.
- Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo).
- Strong analytical skills with ability to measure impact and ROI.
Responsibilities
- Own product positioning, messaging, and competitive differentiation.
- Develop and execute go-to-market plans for current products, new product launches and feature releases.
- Partner with Product Management to align roadmap with market opportunities.
- Create training programs, playbooks, and collateral for Sales teams.
- Build ROI calculators, battlecards, and demo scripts to support the sales cycle.
- Develop training materials and collateral for Customer Success Managers (CSMs) and implementation teams.
- Conduct market research and gather customer insights to inform product strategy.
Other
- Act as the voice of the customer internally, advocating for needs and feedback.
- Provide leadership with reporting on product adoption, pipeline impact, and market traction.
- Competitive salary with commission and annual bonus structure
- Health, Dental, and Vision insurance
- 401(k) with company matching
