Siena is looking to solve the business problem of transforming how businesses understand and connect with their customers by creating an intelligence layer for customer experience. They aim to turn every interaction into intelligence that makes the next one better, powering shopping agents, building persistent customer memory, generating actionable business insights, and creating empathetic interactions.
Requirements
- Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, v0 to scale output and quality.
- Skilled at building custom AI workflows and prompts that enhance marketing productivity.
- Deep understanding of enterprise sales cycles and what sales teams need to close deals.
- Data-driven approach to measuring what works and doubling down on high-impact activities.
- Experience marketing AI, automation, or customer experience products.
- Background in competitive intelligence and creating materials that win competitive deals.
- Familiarity with sales enablement tools and CRM systems to track asset impact.
Responsibilities
- Own end-to-end product launches—external market releases and internal team education—with full positioning, enablement, and amplification.
- Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution.
- Build and run Siena Academy, creating curriculum that drives customer adoption and product value.
- Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win.
- Develop ROI calculators and business case materials that articulate value differentiation.
- Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately.
- Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals.
Other
- 3-5+ years in product marketing at B2B SaaS companies, ideally enterprise.
- Proven track record creating marketing assets that directly impacted pipeline, win rates, or deal velocity.
- Experience building customer education programs or academies from scratch.
- Highly execution-focused with bias toward shipping fast and iterating based on feedback.
- Built customer training programs, online academies, or certification systems.
