Waymo is looking to connect people with the magic and impact of Waymo's autonomous driving technology, grow Waymo's brand from the ground up, build societal acceptance for autonomous driving technology, and shape Waymo's go-to-market initiatives to transform Waymo into a thriving business with a growing user base.
Requirements
- 8+ years of Product Marketing experience working on B2C product marketing.
- A strategic mindset and experience with product positioning and successfully launching external products.
- Creative storyteller who has crafted narratives for fast-growing technology products.
- Ability to lead with initiative and prioritize several work streams at once.
- Comfort with ambiguity and building workstreams and processes from scratch.
- User empathy.
- Marketing experience at a technology-focused B2C company.
- Results-oriented marketer with proven analytical skills (comfortable with spreadsheets and using dashboards).
- Experience managing marketing agencies.
Responsibilities
- Guide product marketing strategy and positioning for our ride-hail service, such as market launches, expansions, new product features and programs, new vehicle platforms, and market health management.
- Champion this strategy with members of the Marketing team to drive insights-driven messaging and creative workstreams that resonate with consumers and convey the magic of Waymo.
- Partner with our market research team to design and leverage insights that evoke user empathy, and inform our targeting and messaging strategies.
- Partner with cross-functional teams including Product Management, Engineering, Research, Operations, and Data Science.
Other
- In this hybrid role, with 1-2 days in the San Francisco office, you will report to one of our Product Marketing Managers.
