Lingraphica is looking to improve communication, speech, and quality of life for people with communication impairments by developing and executing go-to-market strategies for product releases and core launches.
Requirements
- Strong understanding of B2B and B2C customer journey mapping, persona modeling, and value-based messaging
- Familiarity with campaign management systems (Wrike, Asana, Trello, etc.)
Responsibilities
- Lead and develop go-to-market strategies for new product releases and core product launches, ensuring cross-functional alignment and seamless execution
- Translate technical medical terminology into clear, compelling value propositions for different audiences, including SLPs, other clinicians and healthcare professionals, care partners, and individuals with communication challenges
- Develop and deliver internal/external training programs, sales enablement materials, and product guides to equip teams with a deep understanding of product benefits and differentiation
- Partner closely with Product, Sales, and Customer Success teams to develop launch plans that drive awareness, engagement, and adoption
- Conduct market research and competitive analysis to refine positioning, messaging, and differentiation strategies
- Develop compelling product messaging, content, and marketing assets to support campaigns and product adoption
- Establish thought leadership by driving strategic marketing campaigns, promotional activities, and customer storytelling
Other
- Must have excellent interpersonal skills; both verbal and written skills are essential
- Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders
- Strong organizational skills and attention to detail
- Should have a flexible mindset and be comfortable working in a high-pace environment
- Ability to adhere to deadlines, SOPs, and brand standards
