SoFi is seeking a Product Marketing Manager to drive the growth of its Home Equity product by defining its value proposition, orchestrating go-to-market strategies, and improving acquisition and engagement.
Requirements
- Minimum 5+ years of B:C Product Marketing and/or Growth Marketing, ideally within a high-growth environment
- FinTech Expertise: Proven track record of significantly accelerating growth (e.g., 2X, 3X) for a FinTech or B2C financial product.
- Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
- Analytical Aptitude: Mastery of analytics tools and frameworks (e.g., Tableau, Amplitude, A/B testing) to independently derive insights, make strategic recommendations, and forecast business impact.
Responsibilities
- Define, launch, and continuously optimize multi-channel acquisition strategies and GTM plans to meet ambitious quarterly and annual growth targets.
- Proactively monitor the market context, competitive threats, and external factors, pivoting strategies as needed to ensure SoFi's home equity growth trajectory.
- Oversee the Home Equity marketing budget, forecasting returns and identifying and sizing incremental growth opportunities.
- Define and evangelize target audience segmentation, developing compelling, research-backed messaging and contact strategies that elevate performance across channels.
- Architect the holistic offer strategy, managing offer terms, fulfillment processes, and creative testing to maximize conversion efficiency.
- Serve as the core brief writer, collaborating with Brand Strategy and Creative Studio to deliver breakthrough campaigns that demonstrably drive performance.
- Act as the strategic partner to Product Management, using a deep understanding of the customer journey to eliminate pain points, boost conversion, and guarantee new products achieve product-market fit and business goals.
Other
- Bachelor's degree required, ideally in Marketing, Consumer Insights or similar domain
- Founder's Mentality: High initiative, entrepreneurial drive, and a strong bias for action—a motivated self-starter who thrives in ambiguity and owns outcomes from conception to completion.
- Flexibility: Demonstrated ability to problem-solve and succeed independently in a fast-paced, high-volume and ambiguous growth environment.
- Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
