Uphold is seeking a Product Marketing Manager to help shape how innovative crypto, blockchain, and financial products are brought to market, ensuring value propositions resonate with individual users and drive adoption.
Requirements
- Have at least 4 years product marketing or general marketing experience working on crypto, neobanking, FinTech or technology-powered products.
- Advanced knowledge of the crypto industry.
- Metrics-driven to identify the key success indicators for the different products.
- Analytical skills to examine internal and external data.
- Personal crypto experience.
Responsibilities
- Develop and execute comprehensive go-to-market briefs and plans for our crypto trading and neobanking products, ensuring alignment with company objectives and adherence to our internal processes.
- Craft and refine product communications guidelines that resonate with retail clients, highlighting key differentiators and addressing market needs.
- Conduct thorough market analysis, including competitor research and customer insights, to inform product positioning and marketing strategies.
- Work with the marketing team to create high-impact marketing collateral, including CRM, social media, video, influencer and affiliate scripts and more which are tailored to different customer segments.
- Analyze the effectiveness of marketing campaigns and product launches, providing regular reports and insights to optimize future strategies.
- Drive out the cycle from value proposition, marketing strategy, launch, results, feedback and improvements to deliver on KPIs.
- Dig into every aspect of the product with the Product Manager and the Business Unit teams to understand every product nuance, any limitations and any incentives or promotions we may attach.
Other
- Organized, detail-oriented, and flexible to work in a fast-paced environment with changing priorities.
- Very strong communication skills, written and spoken.
- Fluent written and oral English skills.
- Ownership mindset; you’re passionate about the products and campaigns you’re marketing.
- Self-starter mentality, you take initiative without needing constant direction and can work independently to achieve goals and produce results.
