Lightricks is seeking to drive understanding, adoption, and engagement of its open-source AI video generation model, LTXV, across technical and creative audiences.
Requirements
- Strong understanding of AI/ML fundamentals, particularly generative models (diffusion, transformer hybrids), open-source dynamics, and developer ecosystems.
- Clear, sharp storytelling instincts - especially when translating complex model capabilities into compelling, strategic narratives.
- Deep empathy for technical and creative users
- High bar for content and UX
- Strong operational instincts
- Comfortable navigating ambiguity, iterating fast, and making smart bets in emerging spaces.
- Passion for shaping the future of creative AI
Responsibilities
- Define how LTXV shows up across all touchpoints: GitHub, Hugging Face, developer docs, demo videos, keynote decks, and thought leadership content.
- Translate technical model updates into marketing and partner-ready narratives.
- Lead GTM for new LTXV features, capabilities, and integrations
- Own the launch playbook: messaging, content, community drops, developer activations, and cross-functional alignment.
- Produce and distribute high-quality content that showcases LTXV's capabilities: explainer videos, technical blog posts, case studies, and live demos.
- Collaborate with comms, social, and creative to amplify key narratives across owned and earned channels.
- Elevate LTXV’s role in the broader AI and creative tooling conversation
Other
- 3+ years in product marketing, ideally at the intersection of AI, developer platforms, or creative tools.
- Proven track record of leading go-to-market efforts and driving adoption for technical products
- Ability to manage cross-functional campaigns, drive momentum across global teams, and keep projects moving without hand-holding
- Strong work culture, supporting a healthy work-life balance
- Bachelor's degree or equivalent experience
