Alfred Music is looking for a Product Marketing Manager to develop and execute strategic marketing campaigns for key company initiatives and product launches to increase the value, visibility, and performance of their products in the market.
Requirements
- 4+ years of experience in B2B marketing, with 1+ years in a GTM, product marketing.
- Passionate about crafting and delivering impactful digital marketing campaigns in a competitive SaaS environment with a global audience.
- Proven success leading GTM plans for product launches or major initiatives.
- Strong understanding of B2B SaaS marketing, product positioning, and sales processes.
- Proficiency in MS Office Suite: Outlook, Word, PowerPoint, Excel; Google Drive Applications: Docs, Sheets, Slides
- Marketing management equivalent to a minimum of five years work experience
Responsibilities
- Use creativity and copywriting expertise to develop compelling campaign content and messaging for all stages of the marketing and sales funnel.
- Lead and manage creation of product content, including assets for marketing websites and digital advertising.
- Review and direct designs for marketing collateral related to relevant campaigns.
- Develops product positioning and messaging that differentiates our products in the global market.
- Translate complex technical processes into simple and consistent marketing concepts for diverse audiences, turning technical information into clear, easy to consume, high impact content.
- Strategically contribute to the development of go-to-market strategy and planning, including positioning, communication of value proposition, and new feature launch strategy.
- Analyze and utilize data to help inform campaign decisions and improve acquisition, engagement, retention, and conversion.
Other
- Exceptional organizational, project management, and communication skills
- Must be able to proactively prioritize, manage, and complete (on-deadline) multiple projects simultaneously within time constraints.
- Must possess very strong writing, editing, and proofing skills, using proper English usage and writing constructs
- Ability to work extended hours and travel as necessary
- Demonstrated ability to take ownership and accountability, and act on goals and objectives
