The Product Marketing Manager - Analytics and Decisioning is responsible for creating and executing go-to-market strategies and activities for the Insights, Analytics and Decisioning product suite.
Requirements
- 7+ years of experience in a B2B marketing role in a complex business environment, including extensive experience with go to market strategy development
- Proven sales and customer collaboration experience that delivers against product revenue/profit goals
- Ability to maintain expert knowledge of market trends, customer needs and Equifax solutions
- Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing
- Pragmatic® Product Marketing Certified a plus
- Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred
- Ability to link product launches to organizational campaign themes and goals
Responsibilities
- Develop value propositions (quantitative and qualitative) for analytics and decisioning platforms, products and enabling technologies
- Execute GTM materials for analytics and decisioning platforms, products and enabling technologies
- Develop and execute customer-focused product / platform content messaging and positioning.
- Develop marketing/communications programs - channels, tactics and timing. Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics.
- Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles to inform campaigns, content and innovation.
- Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts questions.
- Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Other
- Bachelor's degree in marketing, finance, management or similar field required
- Critical thinking and project management
- Strong capability to define and simply communicate the value proposition of the product for markets and segments
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
