GoFundMe Pro is seeking a B2B Product Marketing Manager to lead positioning, go-to-market strategy, and adoption efforts for their APIs, developer tools, and broader PLG and SaaS product experiences. The role aims to accelerate growth by blending technical depth with go-to-market strategy and execution.
Requirements
- 6–10 years of experience in Product Marketing, ideally in SaaS, API platforms, integrations, and PLG environments.
- A proven track record leading technical GTM launches with both technical and non-technical audiences.
- Strong positioning and storytelling skills—you distill complexity into clarity and resonance by audience and/or customer segments
- Curiosity and analytical depth—you thrive on turning qualitative and quantitative insights into action.
- Experience with tools like Amplitude, Figma, ClickUp, Crayon/Klue, or similar is a plus.
Responsibilities
- Develop technical messaging for partner and developer audiences differentiated messaging for GoFundMe Pro's APIs, integrations, and SaaS platform capabilities.
- Translate complex technical features into benefit-driven narratives tailored for developers, IT teams, nonprofit operations, and business decision-makers.
- Adapt positioning for multiple personas and product surfaces—balancing developer specificity with broader customer outcomes.
- Lead tiered GTM strategies—from ideation to launch to post-launch refinement—for both API-focused, SaaS, and PLG-driven product initiatives.
- Define and execute launch plans including release notes, walkthroughs, and campaign assets, while driving cross-functional alignment across Product, Growth, and Marketing.
- Partner with demand gen and lifecycle teams to run in-product campaigns, onboarding flows, and self-serve adoption efforts that support both product-led and sales-assisted growth motions.
- Conduct competitive research on leading API platforms, integration strategies, and PLG motion benchmarks across the SaaS and nonprofit tech landscape.
Other
- Candidates considered for this role will be located in the San Francisco, Bay Area.
- There will be an in-office requirement of 3x a week.
- A cross-functional mindset—you partner across teams to align strategy and drive outcomes.
- The total annual salary for this full-time position in this location is $168,300 - $205,700 + equity + benefits.
