At Apple, the business problem is to drive the success of new Ads products and features, while respecting user privacy and delivering value for advertisers of all sizes.
Requirements
- Comprehensive understanding of the product development and smart go-to-market strategies for B2B businesses.
- Understanding of technical aspects of product development, including the ability to communicate effectively with engineers.
- Ability to craft compelling narratives that result in business impact.
- Exceptional written and oral communication skills, storytelling skills, and strong ability to facilitate discussions and deliver presentations.
- Excellent project management, organizational, analytical, and creative thinking skills.
- Ability to learn and adapt quickly to constant change and work effectively in a fast pace environment.
- Extraordinary attention to detail.
Responsibilities
- Understand and articulate industry trends, represent the voice of the customer, and articulate these needs to cross-functional teams to help shape the product and user experience.
- Develop product positioning, value propositions, narratives, and marketing messages that resonate with our audiences, including app developers of all sizes, agencies, and marketers.
- Develop go-to-market strategies for new features and products.
- Collaborate with product management, marketing managers, and sales teams to define standard processes and create marketing programs and content.
- Work with the design team to ensure product positioning and value props are incorporated throughout the user interface.
- Collaborate and work cross-functionally with sales, business development, channel marketing, product, creative, and regional marketing teams.
- Channel the voice of the customer into actionable recommendations.
Other
- Bachelor's Degree in Business, Marketing or equivalent experience.
- 10+ years as a product marketer in the tech or digital advertising industry
- Ability to work independently and demonstrate creative and critical thinking.
- Effective interpersonal skills with the ability to listen and socialize ideas across functions.
- Self-starter who can work independently
