Entegris is seeking a Product Marketing Manager to develop and execute the long-term business growth strategy for their Liquid Packaging SBU, focusing on the Semiconductor markets. This role is critical for enabling the manufacture of advanced semiconductor devices by ensuring the effective transportation and storage of high-purity chemicals.
Requirements
- Strategic marketing, including industry trend analysis, market analysis, customer segmentation and go-to-market strategy
- Ability to define new product offerings and develop value propositions
- Ability to articulate features and benefits of products directly with customers
- Strong financial acumen; financial analyses, including basic discounted cash flow-based financial modeling (NPV, IRR, payback analysis, etc.)
- Business acumen, including sound decision-making ability based on rigorous option-set development and analysis of economic tradeoffs
- Knowledge of chemical supply applications, notably in packaging used for the transportation and storage of chemicals
- P&L management experience
Responsibilities
- Lead the strategic positioning and long-term growth plans for the Semiconductor markets for the SBU
- Develop and deploy product strategies, incl. management of technology development projects
- Oversee business growth program management, end-to-end, including New Product Development Projects
- Define, develop and manage our product roadmap strategies to drive continuous innovation to grow Core Market Share and Share of Demand
- Define new or adjacent markets to drive new market share
- Develop and manage pricing strategy for our core portfolio and new product offerings
- Gather market intelligence, synthesize and integrate with SBU strategy in coordination with Marketing Technical Solutions function
Other
- Engage with our Key Customers by obtaining VOC, initiating TRM reviews, and enhancing relationships.
- Support Sales and Material Technology teams for Key Accounts to enable our long-term growth initiatives
- Oversee and ensure alignment of long-term demand/supply planning with our business strategy
- Ability to work effectively and influence cross-functional teams and partners
- Minimum 3 years of experience in Product Management or Product Marketing
