The company is looking to deliver on business objectives and grow market share through effective go-to-market strategies for connected product launches.
Requirements
- Omnichannel marketing experience; experience with consumer /durable goods industry in a home improvement or mass channel preferred.
- Experience marketing connected/smart products strongly preferred.
- Proficiency with Microsoft Office Suite
Responsibilities
- Develop and implement impactful, integrated product launch communications and content for Moen’s Smart Water Network product portfolio.
- Drive go-to-market planning and serve as the project lead and steward for all content development and execution.
- Facilitate creative content and graphics development with internal and external creative teams and agencies.
- Execute packaging artwork to support product launch requirements, working with both internal and external creative agency partners.
- Collaborate with Brand Development team to implement brand strategy throughout all content deliverables for product launch in alignment with the business unit brand strategy.
- Support the Security and Connected Products business unit brand & commercialization teams through cross-functional collaboration and best practice sharing.
- Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners.
Other
- Bachelor’s degree in marketing, Business, or related field
- Minimum of 5 years of business experience in Marketing or Communications
- Required experience managing project teams and developing strategic communication or product commercialization plans.
- Required experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials.
- Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects.
- Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.
- Adaptability and flexibility to meet changing priorities and deadlines.
- Minimal travel required primarily for agency meetings, occasional store visits, customer meetings and shows.
