Support the development and execution of marketing strategies for Core Business Automation – Product Marketing Components
Requirements
- Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences
- Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/output modules, and sensors preferred
- Proficient use of Microsoft Office: PowerPoint, Word, Excel
Responsibilities
- Plan, execute, and manage targeted marketing campaigns that drive product visibility and engagement across digital platforms, social media, and GTM channels
- Develop and maintain sales enablement tools such as product briefs, presentations, brochures, and digital assets to support sales efforts
- Design and execute digital promotional strategies that enhance product visibility through online advertising, partner websites, and digital product features
- Lead efforts in social media marketing to build brand and product awareness across platforms
- Deliver product training to internal teams, distributors, and customers, focusing on product features, benefits, and applications
Other
- Bachelor's degree or above in Marketing, Business Administration, or Engineering degree preferred or equivalent technical work experience
- 10–20% travel required, including occasional overseas travel
- Must be able to sit and/or stand for extended periods (2–4 hours at a time)
- Must be able to work on a computer for extended periods (up to 4 hours at a time)
