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Product Marketing Manager | Customer Insights & Community

DEEL

Salary not specified
Sep 17, 2025
Remote, US
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Deel is looking to solve the problem of transforming how global talent connects with world-class companies, breaking down borders that have traditionally limited both hiring and career opportunities, and creating the infrastructure for the future of work.

Requirements

  • 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
  • Strategic thinker and hands-on doer with a strong bias for action, customer-obsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points
  • Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
  • Strong analytical and creative skills, knowing how to distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate
  • Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content

Responsibilities

  • Build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel our launches, shape our roadmap, and how data turns into decisive action across Product, Marketing, and GTM
  • Be the owner of our Advisory Boards and scale HR, IT, and Payroll Advisory Boards end-to-end
  • Turn feedback into action, translating board signals into crisp recommendations that influence product bets, GTM priorities, and marketing narratives
  • Power Deel’s community from zero to one, designing and running programs, campaigns, and experiences that leverage members of the customer advisory board, Deel Advocates program, and power users to fuel our launches
  • Own customer storytelling, leading interviews and partnering with Field Marketing to ship standout case studies and customer-centric campaigns
  • Lead audience research, running consumer and market studies to map needs and opportunities, and instrumenting VoC pipelines and building automated dashboards/alerts
  • Be the single source of truth on buyers, owning creation, refresh, and governance of personas and ICPs

Other

  • 4+ years of experience
  • Bachelor's degree or equivalent
  • Ability to work in a fast-paced environment
  • Excellent communication and collaboration skills
  • Ability to work remotely