QuickBooks Customer Success Growth & Retention team is looking to expand traffic for human and digital help amongst high value customers to expand opportunities for value added conversations, including opportunities to drive attach of QuickBooks products and services. The goal is to support QuickBooks ecosystem growth by driving awareness and consideration of QuickBooks offerings.
Requirements
- 5+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company.
- Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns.
- Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest.
- Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue.
- Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights.
- Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).
Responsibilities
- Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities.
- Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona.
- Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments.
- Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings.
- Partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest.
- Interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue.
- Craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.
Other
- Experience in SaaS Businesses
- Proven track record of demand generation success
- Passion for creating value-driven customer experiences
- Customer Insights
- Collaborative Partnership
