OpenAI needs to drive adoption of its APIs, developer tools, and models among developers and businesses by developing and executing effective marketing strategies and go-to-market plans.
Requirements
- Have experience in product marketing for API platforms for developers and technical decision makers across startups to enterprises.
- Are skilled at translating complex, technical products into clear, compelling narratives that resonate with technical audiences
- Keep a close pulse on the AI industry and have a sense of what developers and businesses are looking for in APIs and AI models
Responsibilities
- Act as a business owner by partnering with Product, GTM, Developer Experience, and Data Science teams to track usage and revenue, identify business challenges, and design compelling strategies to drive growth.
- Lead go-to-market planning and execution for new API products and features—defining positioning, messaging, and integrated marketing plans that resonate with both developer and technical decision maker audiences.
- Deeply understand our products, customers, and the competitive landscape to inform product direction and go-to-market priorities.
- Create enablement materials and product training to equip GTM teams with the knowledge and context needed to effectively communicate value and drive adoption.
- Drive post-launch growth by developing and executing marketing experiments, adoption campaigns, and retention strategies that translate launches into long-term business impact.
Other
- This role offers the unique opportunity to shape the way we position and launch AI technology to the world.
- Excel at building cross-functional alignment across Product, Engineering, and GTM teams.
- Thrive in a fast-paced, ambiguous environment and are motivated by bringing new technology to market.
- We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees.
- San Francisco, CA
