Reality Labs is looking to build the next computing platform by putting people at the center of emerging hardware and software technologies, and needs to influence product development and lead go-to-market (GTM) for new wearable devices.
Requirements
- 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
- Combination of strategic experiences and hands-on tactical execution
- Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Experience in product marketing, developing go to market strategies and partnering closely with product teams
- Experience in consumer tech hardware and/or software for hardware products
- Domain knowledge in AR, smart glasses, and/or wearable devices
Responsibilities
- Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit
- Influence product positioning, naming, audience definition and sizing for devices across our wearables products
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
- Influence the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through end-of-life.
- Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
- Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams
Other
- BA/BS degree in marketing, business, product development, or relevant work experience
- MBA or equivalent experience
- exceptional communication skills
- a collaborative mindset
- analytical acumen
