At Meta, the business problem is to drive and manage the go-to-market launch of future wearable products, including Ray-Ban Meta AI Glasses, and to accelerate growth and plan for an expanded portfolio of products in the future.
Requirements
- Experience using data and insights to inform and influence product strategy
- Experience launching physical consumer products (eg. consumer electronics)
- Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smart glasses devices
- Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
- Experience with retail and point of sale strategies for consumer electronics, including product demos and education
Responsibilities
- Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities
- Lead the development of out-of-the-box GTM plans for new-to-world products, and drive integrated efforts across cross functional teams
- Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
- Influence XFN teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
- Partner with marketing, comms and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc
Other
- BA/BS degree
- 7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
- Effective communication skills (executive documents, presentations)
- Growth mindset, views problems as opportunities and ambiguity as adventure
- MS / MBA degree
