Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies
Requirements
- Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- MBA or equivalent experience
- Experience in product marketing, developing go to market strategies and partnering closely with product teams
- Experience in consumer tech hardware and/or software for hardware products
- Domain knowledge in AR, smart glasses, and/or wearable devices
Responsibilities
- Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit
- Influence product positioning, naming, audience definition and sizing for devices across our wearables products
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
- Influence the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through end-of-life
- Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams
Other
- BA/BS degree in marketing, business, product development, or relevant work experience
- 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
- Combination of strategic experiences and hands-on tactical execution
- Exceptional communication skills, a collaborative mindset, analytical acumen
- Travel requirements not specified
