IGEN's ComplyIQ platform needs strategic positioning, messaging, and go-to-market execution to drive market research, competitive differentiation, customer adoption, and revenue growth.
Requirements
- 7+ years of product marketing experience in B2B SaaS, preferably in enterprise software or vertical-specific platforms (e.g., tax compliance or regulatory technology).
- Proven track record of launching complex software products with measurable business impact.
- Strong analytical skills with experience using causal analytical models, CRM data (HubSpot preferred), and marketing automation platforms to assess campaign performance.
- Deep understanding of buyer personas, customer journey mapping, and B2B sales cycles.
- Experience working closely with product management and sales leadership in a fast-paced environment.
- Experience with category design principles and brand building in technical markets.
Responsibilities
- Develop market positioning, vertical-and ICP-specific messaging frameworks, and value propositions that clearly articulate product differentiation and customer outcomes.
- Lead cross-functional GTM planning and execution for new product launches and major feature releases, aligning product, sales, marketing, and customer success teams,
- Conduct deep customer and competitive research to inform product messaging, segmentation, and campaign strategy.
- Create, launch, and optimize campaigns that drive pipeline, conversion, and deal size.
- Collaborate with Product Management and Sales to develop and refine pricing strategies that align product value with market expectations and maximize revenue potential.
- Define and optimize go-to-market channels for both direct enterprise sales and partnerships with channel resellers/alliances, ensuring seamless customer acquisition and expansion across key market segments.
- Collaborate with the rest of the marketing team to produce high-impact sales and marketing assets including web pages, case studies, webinars, and product videos.
Other
- Bachelor’s degree in business or marketing. Master's degree preferred.
- Exceptional written and verbal communication skills, with the ability to distill technical features into business outcomes.
- Willing to travel, as necessary
- U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based.
- In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency unless based on business need.
