Google Maps Platform's strategy to provide the best location based services for developers and businesses requires effective product marketing to shape product strategy, goals, and positioning, and to drive adoption and engagement.
Requirements
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and business operations, financial analytics, or related.
- technical aptitude with organization and cross-team influence.
- Learn and become an expert on the developer and business audiences and translate these learnings and insights into messaging, a narrative, external communications and asset production.
Responsibilities
- partner with product, UX, and go-to-market (GTM) teams to shape the product strategy, goals and positioning for Google Maps Platform and the experience that we want to deliver.
- responsible for partnering on audience and market research, creating narratives and positioning, crafting and launching adoption and engagement strategies, and more.
- represent our platform to the world and will be positioning technical products and telling stories.
- act as problem solver who can diagnose complex technical and business issues and find solutions and will have technical aptitude with organization and cross-team influence.
- prioritize, manage, and drive multiple projects to completion and will communicate effectively to internal and external audiences.
- Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives and key results (OKRs) and evaluate/analyze campaign performance for recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
- Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
Other
- Bachelor's degree or equivalent practical experience.
- 13 years of experience in marketing, working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience in Agency management.
- The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits.
