Salesforce is looking to improve the marketing and adoption of its products in the Public Sector, including government, defense, intelligence, education, and nonprofit customers, by creating a dedicated release marketing and insights function.
Requirements
- 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
- Experience marketing technology to Public Sector or other regulated industries (preferred)
- Ability to translate technical concepts into simple, mission-relevant stories
- Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
- Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
- Strong analytical and insights orientation; ability to use product and performance data to inform strategy
- Excellent project management skills and ability to bring clarity to ambiguity
Responsibilities
- Lead Public Sector positioning and messaging for Salesforce product releases.
- Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
- Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
- Assess content performance, identify gaps across the customer journey, and prioritize new content development.
- Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
- Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
- Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
Other
- 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
- Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
- Excellent project management skills and ability to bring clarity to ambiguity
- Strong analytical and insights orientation; ability to use product and performance data to inform strategy
- Experience supporting AMER + international regions (desired)
