Upstart is looking to expand its reach to millions of Americans without access to affordable credit by growing its new products sustainably through compelling and creative ways. The company aims to help customers stabilize their lives and build real financial security by offering alternatives to high-cost payday and cash advance loans.
Requirements
- 5+ years in product marketing, growth strategy, or a similarly strategic role—preferably in fintech or a high-growth tech environment.
- Proven ability to drive large, cross-functional projects forward in ambiguous, high-stakes environments.
- Experience distilling complex competitive landscapes into clear, actionable strategies.
- A strong understanding of full-funnel marketing—across paid, lifecycle, and owned—and how to orchestrate them for business outcomes.
Responsibilities
- Partner with cross-functional leads to execute company-wide growth initiatives that reimagine how we package and distribute our products.
- Develop and lead bold, omnichannel growth programs for Personal Loans, including geo-targeted and segment-specific initiatives.
- Own and scale our competitive intelligence function—synthesizing insights into recommendations that shape positioning, product direction, and growth strategy.
- Identify and prioritize high-leverage growth opportunities through deep analysis of customer behavior, product performance, and competitive moves.
- Influence roadmap decisions by championing the voice of the customer, market trends, and white space opportunities.
- Test and learn your way into bold ideas—designing iterative experiments that de-risk big bets and uncover scalable paths to growth.
- Deliver tight positioning and GTM strategies for emerging growth opportunities, including new distribution models or bundles.
Other
- Exceptional communication and influence skills across all levels of an organization.
- A bias for action, high agency, and the ability to push things over the line.
- This role is available in the following locations: Remote
- This team operates on the East/West Coast time zones.
- The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites.
