Wolters Kluwer is seeking a Product Marketing Manager to develop and execute marketing strategies that drive product adoption, engagement, and growth for their higher education learning solutions in the healthcare education market.
Requirements
- 3+ years of experience in sales enablement and/or B2B product marketing.
- Advanced expertise in market research, competitive analysis and data interpretation.
- Strong analytical skills with a data-driven approach to decision-making.
- Ability to quickly grasp complex products and communicate their value clearly.
- Exceptional writing skills with the ability to simplify technical concepts.
- Proficiency in marketing automation tools and CRM platforms.
Responsibilities
- Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas.
- Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
- Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization.
- Track, report, and analyze program performance and ROI.
- Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
- Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
- Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
Other
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- Experience in higher education, healthcare, or biological sciences is a plus.
- Strong project management and leadership capabilities.
- Demonstrated success in launching new products and growing market share.
- Proactive problem solver with high level of self-motivation
