Togetherwork is looking to drive awareness, adoption, and affinity for their platform by hiring a Product Marketing Manager to translate technical capabilities into meaningful, benefit-driven stories that resonate with customers.
Requirements
- 3–6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
- Experience marketing to small business owners or service-based businesses
- Familiarity with tools like HubSpot, Salesforce, Chameleon, Pendo, or Canny
- Skilled at creating sales collateral and product marketing assets
- Analytical thinker who leverages data to inform decisions—even when it's imperfect
- A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
- Proven GTM leader, with end-to-end experience launching products or features
Responsibilities
- Craft messaging that reflects real customer needs and clearly differentiates our product in the market.
- Build and own GTM strategies for new product features and updates.
- Develop meaningful customer segmentation with Product—identifying what matters most to our core users, from solo operators to multi-location businesses.
- Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning.
- Create tools that empower our teams: battlecards, pitch decks, one-pagers, FAQs, and more.
- Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content.
- Support product adoption through in-app messaging, resources, and videos in collaboration with Product.
Other
- 3–6 years of experience
- Strong communicator
- Comfortable navigating cross-functional collaboration with Product, Sales, and Customer teams
- Deeply customer-centric, with a drive to create meaningful impact through great software
- Flexible paid personal/vacation time built on mutual trust and accountability.
