Togetherwork is looking to drive awareness, adoption, and affinity for their platform, specifically within the Petcare Vertical Solution, by translating technical capabilities into meaningful, benefit-driven stories that resonate with customers.
Requirements
- 3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
- A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
- Proven go-to-market leader, with end-to-end experience launching products or features
- Comfortable working cross-functionally with Product, Sales, and Customer Success teams
- Skilled at creating sales collateral and product marketing assets
- Analytical mindset with the ability to use data to inform decisions
- Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny
Responsibilities
- Craft messaging that reflects real customer needs and clearly differentiates our product in the market
- Ensure consistency across our website, in-app experiences, campaigns, and enablement materials
- Build and own go-to-market strategies for new product features and updates
- Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams
- Develop meaningful customer segmentation with Product, identifying what matters most to our users, from solo operators to multi-location businesses
- Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning
- Create tools that empower our teams including battlecards, pitch decks, one-pagers, FAQs, and more
Other
- 3 to 6 years of experience
- A passion for animals or a background in the pet-care industry
- Travel requirements: 2 to 3 days in office per week
- Degree requirements: not specified
- Clear and effective communication skills
