GitHub is looking to solve the problem of shaping the market's perception and success of its enterprise, AI, and/or security solutions by hiring a Product Marketing Manager to help shape products and messaging around them to excite developers and motivate buyers.
Requirements
- Experience marketing to developer audiences, translating highly technical concepts into compelling narratives for diverse stakeholders—from engineers to executives.
- Experience supporting strategic product launches for B2B software in the SaaS or AI space.
- Understanding of B2B software business models, with a track record of developing programs that drive significant business growth and pipeline generation.
- Experience supporting go-to-market strategies and products, including helping to develop demos for revenue, field, and event teams.
Responsibilities
- Drive Go-to-Market Strategy: Support product launches, from defining the strategy to executing it with cross-functional partners.
- Craft the Narrative: Build compelling messaging and positioning that resonate with developers and support a wide range of functions, from demand marketing to sales enablement.
- Be the Expert: Act as a product subject matter expert for the entire company, influencing key decisions on the product roadmap, pricing, and packaging.
- Amplify Developer Insights: Continuously develop a deep understanding of our audiences and the market by partnering with customer research, business insights, and developer relations.
Other
- 5+ years experience in Marketing OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Marketing
- 3+ years of experience in Business-to-Business (B2B) product marketing at a high-growth SaaS or AI company (or equivalent experience).
- Exceptional written and verbal communication skills.
- Comfortable operating in fast-paced environments with a high degree of autonomy, a bias for action, and the ability to manage multiple complex projects simultaneously.
