Colibri Group is looking to develop and drive effective marketing strategies for its XCEL Testing Solutions brand to drive B2C and B2B revenue in the insurance profession
Requirements
- Minimum 3 years demonstrated experience in multi-channel marketing
- Experience supporting B2B and B2C marketing strategies, with a strong focus on account-based marketing
- Familiarity with insurance industry dynamics and terminology is a plus but not required
- Experience managing a budget with high attention to detail
- Experience in SalesForce is preferred
- Proven ability to align sales, product, and marketing teams to drive consistent messaging and revenue growth
- Strong project management skills with the ability to coordinate multiple marketing channels
Responsibilities
- Own the product marketing strategy for the insurance profession within the XCEL brand
- Act as the central coordinator for all marketing channels including paid media, organic, and email campaigns
- Develop and execute omnichannel marketing plans that support both B2B account-based marketing efforts and B2C initiatives
- Stay closely connected with product teams to understand upcoming product launches, feature updates, and changes
- Collaborate with sales to design and support campaigns that resonate with a unique and entrepreneurial insurance sales force
- Translate complex product and market information into clear, compelling marketing content and sales enablement materials
- Continuously analyze campaign performance and market feedback to optimize marketing tactics and improve ROI
Other
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and influence sales representatives
- Comfortable working independently as an individual contributor in a fast-paced, evolving environment
- Ability to bring patience, grace, and adaptability when working with entrepreneurial and unique sales teams
- Willingness to occasionally attend industry events to build relationships and gain market insights
