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Product Marketing Manager-Land Pride CE

Great Plains Manufacturing

Salary not specified
Jul 31, 2025
Salina, KS, US
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Land Pride Construction Equipment (CE) is looking to solve the problem of effectively marketing and introducing new products to the market, specifically the Kubota-branded line of attachments, by hiring a Product Marketing Manager to link Engineering, Marketing, and Sales teams.

Requirements

  • Knowledge of all Kubota Power Units – especially Tractors, SVLs/SSLs and Mini Excavators
  • Knowledge of attachments and implements and their uses
  • Above average computer skills, including Microsoft Office (Word, PowerPoint, Excel, Outlook)

Responsibilities

  • Participate in overall product strategy, research, and development requirements and coordination between Kubota and Land Pride for new and emerging products.
  • Product Comparisons with focus on feature/benefit and competitive price comparisons.
  • Conduct market research to understand customer needs, identify competitive landscape, and define the product’s target audience.
  • Help develop and execute go-to-market plans, including messaging and content creation, to introduce new or updated products to the market.
  • Analyze available data to measure success of product launches and identify areas for improvement via post-launch reviews with the Sales and Marketing teams
  • Manage day-to-day progress of new product introductions, working closely with engineering, marketing, purchasing, and controller.
  • Collaborate with a wide variety of functional areas such as sales, engineering, marketing, and operations to develop and provide product data responsive to customer needs and market opportunities.

Other

  • Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
  • Excellent interpersonal skills, communication skills, and presentation skills are required
  • Must be a self-starter with outstanding leadership qualities
  • Overnight and weekend travel will be required for shows, training, and Kubota events – approximately 25% of time is travel
  • Follow all Great Plains and OSHA safety regulations and wear prescribed safety and protective equipment.