Lyft is looking for a Product Marketing Manager to shape product roadmaps, bring solutions to market, and lead marketing plans to acquire customers and increase bookings, with a focus on health care, education, and transit audiences.
Requirements
- 5+ years experience in product marketing
- 2+ years experience in B2B marketing
- Experience working on Healthcare, SaaS or API products a plus
- Analytical thinker with experience in data-driven marketing
- Experience in applying market insights to inform and optimize the product experience
- Sales enablement experience
- Strong Excel and analytical skills; SQL skills a plus
Responsibilities
- Develop and drive a strategy for business-facing products in conjunction with the Product, Sales, and Marketing teams, including but not limited to go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messaging
- Lead customer adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programs
- Be the voice and expert of personas within our target industries to influence the roadmap
- Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches
- Identify new types of features based on customer research, competitive analysis, and market trends
- Drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives
Other
- Bachelor's degree
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teams
- Very strong written communication skills
- Thrives in a fast-paced environment with a bias towards action
- Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.
