Amplitude is looking for a Product Marketing Manager to drive go-to-market strategy and execution for Amplitude's marketing-focused solutions, translating complex capabilities into clear, compelling value for modern marketers.
Requirements
- 5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments.
- Proven success in product marketing or a similar role driving adoption with enterprise customers.
- Experience targeting marketers or building solutions for marketing teams.
- Strong storytelling skills and the ability to translate technical concepts into compelling, marketer-friendly messaging.
- Experience partnering closely with product, demand gen, brand, and sales teams.
- Skilled in customer research, market segmentation, and competitive intelligence.
- Adept at building sales tools and collaborating with enablement teams.
Responsibilities
- Develop and own solution-level messaging and positioning across products, key marketer personas, and marketing-specific use cases.
- Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM motions for marketer-facing solutions.
- Partner cross-functionally with product, sales, customer success, and demand gen to align GTM strategy with market needs and buyer journeys of modern marketing teams.
- Drive integrated launches and campaigns to maximize awareness, adoption, and land-and-expand opportunities within marketing organizations.
- Analyze customer insights, product usage data, and market trends to inform solution development and refine positioning for marketer-centric workflows.
- Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging tailored to marketing buyers.
- Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption metrics, and field feedback.
Other
- Excellent project management and cross-functional leadership abilities.
- Hands-on experience with digital analytics and/or Amplitude is a plus.
- Comfort with AI tools and a desire to leverage them to scale content and insights.
- Familiarity with analytics platforms such as Amplitude or similar solutions.
- Strong technical aptitude and the ability to quickly learn new technologies.
