The Product Marketing Manager supports the development and execution of marketing strategies for Core Business Automation – Product Marketing Components, with a strong focus on new product introductions, sales enablement, digital promotion, pricing, and competitive positioning.
Requirements
- Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences.
- Ability to conduct market and competitive research and synthesize findings into actionable insights.
- Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/output modules, and sensors preferred.
- Proficient use of Microsoft Office: PowerPoint, Word, Excel
Responsibilities
- Plan, execute, and manage targeted marketing campaigns that drive product visibility and engagement across digital platforms, social media, and GTM channels.
- Coordinate and support new product introductions, ensuring timely and effective communication to internal and external stakeholders.
- Develop and maintain sales enablement tools such as product briefs, presentations, brochures, and digital assets to support sales efforts.
- Design and execute digital promotional strategies that enhance product visibility through online advertising, partner websites, and digital product features.
- Lead efforts in social media marketing to build brand and product awareness across platforms.
- Deliver product training to internal teams, distributors, and customers, focusing on product features, benefits, and applications.
- Conduct competitive research to monitor market trends and competitor activity, providing insights to guide product development, positioning, and strategy.
Other
- Experience in product marketing, sales enablement, and digital marketing within a B2B environment.
- 10–20% travel required, including occasional overseas travel.
- Must be able to sit and/or stand for extended periods (2–4 hours at a time).
- Must be able to work on a computer for extended periods (up to 4 hours at a time).
- Must be able to travel via automobile, train, or plane for up to 10 hours.
