Motorola Solutions is looking for an experienced Product Marketing Manager to join their Video Security and Access Control (VS&A) team, specifically focusing on the Pelco portfolio. The role aims to enhance the capabilities of their camera and sensor line by developing and implementing effective product marketing strategies, driving brand awareness, and generating quantifiable demand.
Requirements
- Experience working with a combined hardware/software cloud (SaaS) solution a plus, with an emphasis on video security/access control
- 3-5 years of experience in Product Marketing, preferably B2B
- 3+ years of marketing experience
Responsibilities
- Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
- Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
- Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
- Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
- Collaborate with marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
- Develop internal and external facing content to enable Sales to effectively position and sell
- Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
Other
- Partner with Product Management partners
- Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more
- High School diploma or equivalent
- Under 10% travel
- Degree concentration in marketing, business, or a related field
