Inovalon is looking to drive innovation and growth by empowering its customers with data-driven solutions, and the Product Marketing Manager role is intended to help achieve this goal by driving demand generation campaigns and developing product value propositions.
Requirements
- Experience marketing technology products & services and/or within a B2B company preferred
- Excellent oral and written communication skills
- High energy, enthusiasm and initiative
- Ability to excel in a fast-paced environment
- Experience with marketing automation platforms
- Knowledge of SEO principles and practices
- Familiarity with data analysis and metrics tools
Responsibilities
- Develop product positioning and messaging that differentiates Inovalon in the market
- Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions
- Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions
- Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan
- Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations
- Drive competitive analysis and positioning to influence Inovalon solution value proposition
- Maintain compliance with Inovalon's policies, procedures and mission statement
Other
- 2+ years of experience in marketing
- Bachelor's degree or higher in Marketing, Communications, Business Administration, or related field
- Travel for this position will include less than 5% locally usually for training purposes
- Sedentary work (i.e., sitting for long periods of time)
- Exerting up to 10 pounds of force occasionally and/or negligible amount of force
